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Fashion Forward: A Guide to Fashion Forecasting, by Chelsea Rousso
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Long before the latest trends grace September issues or department store mannequins, their antecedents are swirling in the zeitgeist, and it's the fashion forecaster's mission to identify them. Fashion Forward demystifies this exciting career and fosters skills and instincts that will benefit any design professional. The book begins with an overview of fashion forecasting theory and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The author's expertise, honed over decades of industry and academic experience, is supplemented by real-world examples and interviews with both influential forecasters and the designers who rely on them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them, both visually and verbally, to inspire fashion innovators.
- Sales Rank: #558344 in Books
- Published on: 2012-02-07
- Released on: 2012-02-07
- Original language: English
- Number of items: 1
- Dimensions: 7.92" h x .96" w x 7.93" l, 1.92 pounds
- Binding: Paperback
- 352 pages
About the Author
Chelsea Rousso teaches fashion merchandising and design at the Art Institute of Fort Lauderdale, focusing on fashion forecasting, design and textiles. She was a creative force in the New York fashion industry for over 20 years specializing in designing dresses and ladies sportswear.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Really awesome book!
By Isabella Francesca
I am a fashion merchandising student at the Art Institute and I used this book for trends and textile, it is well written, it is highly recommended.
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