PDF Ebook Cool Infographics: Effective Communication with Data Visualization and Design, by Randy Krum
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Cool Infographics: Effective Communication with Data Visualization and Design, by Randy Krum
PDF Ebook Cool Infographics: Effective Communication with Data Visualization and Design, by Randy Krum
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Make information memorable with creative visual design techniques
Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data.
- Explains why infographics and data visualizations work
- Shares the tools and techniques for creating great infographics
- Covers online infographics used for marketing, including social media and search engine optimization (SEO)
- Shows how to market your skills with a visual, infographic resume
- Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers
With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
- Sales Rank: #68259 in Books
- Brand: Krum, Randy
- Published on: 2013-10-28
- Original language: English
- Number of items: 1
- Dimensions: 9.15" h x .77" w x 7.40" l, 1.83 pounds
- Binding: Paperback
- 368 pages
- Used Book in Good Condition
Amazon.com Review
Q&A with the Author Randy Krum
How is Cool Infographics different?
This is a how-to book for designers and marketers. With over 100 examples of successful infographics from designers all over the world, this book explains the complete design and promotion process. It's not just the great infographics themselves, but the whole package of topic selection, design, publishing and promotion.
Designing a good infographic is only the first step. For an infographic to be successful, you need to follow-through by developing a good landing page, promoting your own content and finally executing an outreach plan to expose the infographic to a wide audience. Cool Infographics spells out the entire process for CEOs, Marketers, Designers and Entrepreneurs.
Why are infographics valuable for businesses?
All companies want to communicate effectively with their customers, shareholders and employees. Infographics can break through the immense amount of data and information people are exposed to every day. Data visualizations and infographics provide three key advantages:
Is Cool Infographics a design book or a marketing book?
Both -- Cool Infographics is a book about using good visual design as part of a broader marketing strategy. Marketing your company brand, your business model, your ideas, your products, your financial results, your business processes, and even yourself.
It doesn't matter if you are a graphic designer or if you will be working with a designer. The tips and strategies in this book will help you create engaging visual content that your audience will love. Although infographics are the focus, the strategies about developing, publishing and promoting content online apply to all types of content.
Review
"That said, this book is a great introduction to the subject." ("Significance", 16 July 2014)
From the Back Cover
Your data tells a story. Make it unforgettable with infographics
Cool infographics tell a story visually — an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual representation that your audience will quickly grasp and remember. This innovative guide prepares you for creating compelling infographics for online marketing, business reports, and presentations, as well as designing your own infographic resume.
- Discover what makes infographics work
- Structure information into a simple 3-part story
- Clarify the design process and follow infographic design rules
- Implement an infographic launch strategy to maximize SEO value
- Design a personal infographic resume to market yourself
Visit coolInfographics.com for information about good infographic design, links to design tools, infographic posters, and more
Most helpful customer reviews
33 of 34 people found the following review helpful.
How to create the look of information
By Robin
Infographics is the new cool thing in publishing. Put the word into Amazon search and you'll come up with more than three hundred titles, either tech books (like this one) or mainstream books using infographics as the theme: The infographics history of the world; The infographics book of the human body. Maybe we can expect The Infographics Cookbook later this year.
Most of the titles though are of the tech sort and I think Randy Krum's book is as good as any for a broad overview of infographics. The seven chapters present a ton of information in easily accessible writing style. Predictably the text leans towards online visual presentation rather than print and one of the strengths of the book are the extensive weblinks (plus a brief commentary about them) at the end of each chapter, for all kinds of templates, graphics and tools used for creating designs.
I found chapter four on infographic resumes particularly interesting. This seems to be a coming trend though I found the samples shown anything but concise. Pages 178 shows a conventional typed resume and on the opposite page the same information interpreted as a colorful graphic. This visual was hardly the sort of thing any HR manager would be able to absorb quickly. Fortunately several companies (like LinkedIn) are exploring ways of presenting professional details in a standard visual format.
I think it's worth saying that this is not a book about the specifics of graphic design and typography in infographics, it steps back from that to present a broader view and like many titles about a visual subject takes rather too many words to explain something where a picture and caption would have worked better. I think it really would have helped the reader if the illustrations throughout the pages used good and bad examples and deep captions to explain the differences. The several dozen illustrations in the book only point out positive aspects and not what to avoid.
The book's product is typical for a tech book: largish type, wide margins for captions and credits, a reasonable matt art for the color graphics. There is an index and book list with only eight titles and surprisingly it doesn't include the enormous, 480 page Information Graphics from Taschen. It also didn't include a small chunky book that reproduces several hundred Snapshots from USA Today: USA TODAY Snapshots�: More Than 2,000 Facts and Figures on Life, Love, Money, and Sports!. These really are ultimate infographics: very concise and beautifully designed. A recently published fascinating book entirely based on infographics is: Around the World: The Atlas for Today.
Randy Krum's book is the ideal guide if you are starting out in infographics.
16 of 17 people found the following review helpful.
Low Resolution Figures in the Kindle edition
By Vishwas Misra
This review is for the Kindle edition only. The figures in the kindle book (on ipad) are low resolution. For a book on info graphics, that's a strong negative.
7 of 8 people found the following review helpful.
Beyond cool
By J. Hopkinson
It would be one thing if the book Cool Infographics was simply filled with, well, cool infographics (it is). But it's also a very well written resource on all things visual design. Randy Krum takes you through everything you need to know beyond just a pretty picture... the history of medium, why they're effective, dealing with copyright issues, naming, SEO, keywords, landing pages, dimensions, and so much more.
As expected, the book is incredibly well designed, with clean lines, eye-popping graphics, and easy to follow links. As a career development professional, I especially enjoyed the infographic resume section, and geeked out over the math instruction that detailed how to calculate the relative size of a circle in an infographic, based on area, not just width.
Overall, this is a great book not just for visual designers, but also stat fans, information geeks, and online marketers. Check it out.
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