Jumat, 27 Februari 2015

[V466.Ebook] Free PDF Office Administration (Professional Master), by E.C. Eyre

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This concise and comprehensive textbook covers the complete spectrum of office procedure, including general functions and responsibilities, the engagement and management of staff, security and control, the range of services an office is expected to provide and the function of office machinery.

  • Published on: 1989-05
  • Original language: English
  • Binding: Hardcover
  • 360 pages

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"This is an excellent textbook that should be compulsory reading for any undergraduate student of Social Psychology. Wendy Stainton Rogers has done a remarkable job of synthesising theories within these broad approaches. She has used her vast experience in distance learning to write a book that draws students in and has them reading, simply because the material is so very interesting. Although Stainton Rogers outlines the British Psychological Society's requirements for an undergraduate course in Social Psychology at the beginning of the book, this textbook is relevant far beyond the context of the United Kingdom."
Catriona Macleod, Professor of Psychology, Rhodes University, South Africa

In the brave new world of Facebook and Twitter, our social, political and personal worlds are all profoundly changing. To be relevant to our lives today, Social Psychology needs to be transformed. This popular book has been radically revised to do just that.

Extensively updated and expanded, this new edition contains a broad grounding in traditional experimental work and a thorough treatment of the different 'logics of inquiry' adopted for empirical research. The book also:

  • Introduces two completely new chapters, one on relationships and another on prejudice
  • Updates and reformulates all the other material, introducing chapters on quantitative and qualitative methods, critical psychology and values
  • Includes a wide array of critical approaches - community, feminist, postcolonial, psychoanalytic social psychologies
  • Addresses social psychology from an international perspective, drawing on work from Africa, Australia, Europe, North and South America, New Zealand, Asia
  • Includes section summaries, further reading, online resources and questions
  • Showcases the work of a new and vibrant generation of social psychologists
  • Covers the BPS recommendations for the social psychology syllabus The book breaks new ground in the topics it covers and in the innovative approach it takes to assessing them. For students and their teachers alike, the book brings a 'breath of fresh air', making it not just a valuable resource, but an intriguing and enjoyable read.

    • Sales Rank: #942215 in Books
    • Published on: 2011-07-01
    • Released on: 2011-01-07
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.80" h x .79" w x 7.60" l, 1.70 pounds
    • Binding: Paperback
    • 496 pages

    About the Author
    Wendy Stainton Rogers is Professor of Health Psychology in the Faculty of Health and Social Care at the Open University, UK. One of the 'founding mothers' of critical psychology, Wendy has been active in this movement for more than 20 years. She is author of The Psychology of Gender and Sexuality (2001).

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  • Kamis, 26 Februari 2015

    [B329.Ebook] PDF Ebook Introduction to Chemistry, by James Birk, Pamela Marks, Rich Bauer

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    Introduction to Chemistry, 4e by Bauer/Birk/Marks offers today's student a fresh perspective to the introduction of chemistry. This textbook offers a conceptual approach to chemistry by starting first with macroscopic phenomena, and then presenting the underlying microscopic detail. Each chapter opens with a real-life scenario that helps students connect abstract chemical concepts to their own lives. The math found in Introduction to Chemistry, 4e is introduced on a need-to-know basis, with "Math Toolboxes" in select chapters to help support the math skills required in that chapter.

    • Sales Rank: #98645 in eBooks
    • Published on: 2015-01-09
    • Released on: 2015-01-09
    • Format: Kindle eBook

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    Selasa, 24 Februari 2015

    [A836.Ebook] PDF Download The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models, by Marc Sanso

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    The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective: how value is understood by the customer (Appreciation of Value), and how it is boosted (Concentration of Value) or subtracted (Predation of Value) by different business agents. From this business-level perspective, the book progressively moves down to a company level to allow the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions. To close the circle, special attention is paid to the definition of an integrated monitoring system based on both market (outside-in perspective) and company (inside-out perspective) metrics. On top of that, the book also identifies, in line with this new theory, the most relevant existing competitive models, together with a comprehensive analysis of their strategic approach and success drivers. If you are an entrepreneur looking for a solid and understandable guide to fully cover all company stages, a manager seeking to improve the implementation of operational and strategic processes or a practitioner in search of a disruptive approach to competitive analysis, this is the book you’ve been waiting for.

    • Sales Rank: #9540095 in Books
    • Published on: 2015-03-28
    • Original language: English
    • Dimensions: 9.25" h x 6.25" w x .50" l, .95 pounds
    • Binding: Hardcover
    • 150 pages

    Review
    'The Value Trail is a breath of fresh air in management literature. It gives excellent examples on how organizations should operate to survive in the current competitive landscape ensuring that customer value perceived is at the top of the pyramid.' Albert Ros Manasanch, Supply Chain and S&OP Director, Wrigley Spain 'A radical new approach to value creation. A breakthrough contribution to strategic management. In his new book, Dr Sanso combines his deep academic knowledge with his wide experience as strategic consultant to generate a new, comprehensive framework to understand and manage the true sources of competitiveness within firms. An innovative framework to be used by senior managers, but also a must for MBAs and graduate business students.' Xavier Ferras, Dean, Faculty of Business & Communications, Vic University (Barcelona); Visiting Professor, ESADE Business School

    About the Author
    Dr Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude), an MBA from ESADE and a Masters in Marketing. With more than 10 years of international experience, his career has been focused on management consulting and cluster development. Since 2005 he has served as a senior consultant in the Catalan Agency for Business Competitiveness (Barcelona), where he has played a key role in the coordination of SME competitiveness programs, particularly those concerning the digital ecosystem. Dr Sanso is the Director of different Masters Programs and Professor of the Executive MBA at the EAE Business School, Professor at the UAB Graduate School, and frequent lecturer. As a researcher, he is primarily interested in competitive strategy.

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    An inspiring and fresh approach to strategy, both at the conceptual and practical levels.
    By Joan Mart�
    This book is an outstanding instrument for strategy, both considering definition and implementation. The author’s new approach to value creation and its implications for organizations rings true. Practical examples from several sectors (Fashion, Surf, Consumer electronics...) provide a hands-on vision of how to build competitiveness in a changing scenario.

    1 of 1 people found the following review helpful.
    An excellent book to understand value-based management and competitive strategy
    By Germ�n H�ttemann
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    Senin, 23 Februari 2015

    [N622.Ebook] PDF Ebook Numerical Methods for Engineers, by Steven Chapra, Raymond Canale

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    • Sales Rank: #73337 in Books
    • Brand: Chapra, Steven C./ Canale, Raymond P.
    • Published on: 2014-01-24
    • Original language: English
    • Number of items: 1
    • Dimensions: 12.00" h x .1" w x 8.50" l, .0 pounds
    • Binding: Hardcover
    • 992 pages

    About the Author
    Steven C. Chapra (Medford, MA) is Professor of Civil and Environmental Engineering, Tufts University.

    Most helpful customer reviews

    3 of 4 people found the following review helpful.
    My favorite part about this textbook is that it has unit-guides ...
    By Jared Bahr
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    Five Stars
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    Jumat, 20 Februari 2015

    [S512.Ebook] Download The Triple Threat Collection: Face of Betrayal, Hand of Fate, Heart of Ice, and Eyes of Justice (A Triple Threat Novel), by Lis Wiehl, Apr

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    Enjoy Lis Wiehl's four Triple Threat novels now together in one e-book collection!


    Face of Betrayal


    Three fiercely smart and devoted�justice-seeking women investigate the disappearance of a Senate page connected to a philandering politician.


    Hand of Fate


    When the host of a popular radio talk show is murdered, the suspects almost outnumber his millions of listeners.


    Heart of Ice


    Elizabeth Avery could easily be the girl next door. But what she has planned will make your blood run cold.


    Eyes of Justice


    When one of the Triple Threat is murdered, all eyes turn to justice.

    • Sales Rank: #455796 in eBooks
    • Published on: 2014-08-19
    • Released on: 2014-08-19
    • Format: Kindle eBook

    Most helpful customer reviews

    3 of 3 people found the following review helpful.
    thriller
    By Karen Faries
    I Purchased 2nd book not realizing it was a series...went online to get others...found all 4 digital! Even with a 3 and 5 yr old I read all 4 in 5 days!

    2 of 2 people found the following review helpful.
    Good reads
    By Amazon Customer
    These were good reading, but very similar to James Patterson's Women's Murder Club mysteries which are my favorites.

    1 of 1 people found the following review helpful.
    I enjoy Lis Wiehl books
    By jeannie morris
    I enjoy Lis Wiehl books! Although I had read one or two of these, I loved being able to read from one to the next without waiting for the next book to come out. And even though I had read a couple, it did not spoil my enjoyment of reading through the entire Triple Threat series! I would definitely recommend this series. By the way, if you haven't read "Snapshot"--that is a must read!

    See all 21 customer reviews...

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    [Z973.Ebook] PDF Download Duns Scotus on the Will and Morality, by John Duns Scotus

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    Duns Scotus on the Will and Morality, by John Duns Scotus

    Since the original publication of Duns Scotus on the Will and Morality in 1986, there has been a remarkable growth of interest in the thought of this early fourteenth-century Franciscan master. Allan B. Wolter's critically acclaimed book inspired much of the inquiry, and today it remains the standard source on Scotus' moral philosophy.

    This new edition of the book retains the introduction and English translations of the original thirty-four selections of texts from Scotus' writings on the will and morality. In addition to a substantially expanded bibliography, the volume includes a preface written by William A. Frank.

    "With admirable perseverance . . . the author has prepared the translation of a broad selection of Scotus passages, which in carefully ordered succession present a fairly full humanistic and Christian moral doctrine. The precise aim of the work is not completeness or a simple survey of ethics but a demonstration of the rational unity and consistency of Scotus' moral philosophy and its accessibility to human reason. For a generation of students whose command of Latin is limited this will be a valuable instrument for access both to a standard line of medieval thought and to an impressively unified Christian ethics. . . . A splendid book."-Manuscripta, on the first edition

    ABOUT THE TRANSLATORS:


    Allan B. Wolter, O.F.M., is professor emeritus of philosophy at The Catholic University of America and distinguished research professor at the Franciscan Institute in St. Bonaventure, New York. He is the author of numerous works on medieval philosophy.


    William A. Frank is professor of philosophy at the University of Dallas.



    Table of Contents

    Preface to This Edition


    Preface to the Original Edition


    Introduction


    1. General Remarks


    2. Notes on the Specific Selections

    Part I. The will and Intellect


    1. Practical science


    2. The will as a rational faculty


    3. How the will controls thought


    4. Coercion and free will

    Part II. The will and its inclinations


    5. The will and its inclinations


    6. Natural will and natural volition


    7. Happiness


    8. Synderesis and conscience

    Part III. Moral goodness


    9. The nature of moral goodness


    10. The source of moral goodness


    11. Degrees of moral goodness and badness


    12. Does the end alone justify actions?


    13. Morally indifferent acts


    14. Is moral goodness conformity to God's will?

    Part IV. God and the moral law


    15. God's justice


    16. God's absolute and ordained power

    Part V. The moral law in general


    17. Natural law and divine positive law


    18. The decalogue and the law of nature


    19. On marriage and bigamy


    20. Divorce and the Mosaic law


    21. Positive law and civil authority

    Part VI. The intellectual and moral virtures


    22. The will as the seat of the moral virtues


    23. Moral virtue and the gifts and fruits of the Spirit


    24. Are the moral virtues connected?

    Part VII. The love of God, self, and neighbor


    25. The infused virtue of charity


    26. Love of God and neighbor


    27. Love of God and self

    Part VIII. Sin


    28. Is the power to sin from God?


    29. The sin of Lucifer


    30. The sin of malice


    31. Lying


    32. Perjury


    33. The obligation to keep secrets


    34. The sin of enslavement

    Texts in Translation


    Part I. The Will and Intellect


    Part II. The Will and Its Inclinations


    Part III. Moral Goodness


    Part IV. God and the Moral Law


    Part V. The Moral Law in General


    Part VI. The Intellectual and Moral Virtues


    Part VII. The Love of God, Self, and Neighbor

    • Sales Rank: #958923 in Books
    • Brand: Brand: Catholic University of America Press
    • Published on: 1997-12-01
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.02" h x .80" w x 5.98" l, 1.26 pounds
    • Binding: Paperback
    • 360 pages
    Features
    • Used Book in Good Condition

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Five Stars
    By Joseph G. Martinez
    Different from Aquinas, but just as engaging.

    Joseph

    2 of 3 people found the following review helpful.
    important
    By Joop Remm�
    This book is essential for who tries to understand the development of the notion of Freedom within Western philosophy. The contribution of Duns Scotus to that notion has long been underrated and it is the merit of this book that it can now be seen in its proper light.

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    Minggu, 15 Februari 2015

    [N920.Ebook] Get Free Ebook Sapiens: A Brief History of Humankind, by Yuval Noah Harari

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    Sapiens: A Brief History of Humankind, by Yuval Noah Harari

    New York Times Bestseller

    A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg

    From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”

    One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us?

    Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.

    Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become?

    Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

    • Sales Rank: #484 in Books
    • Brand: Harari, Yuval Noah
    • Published on: 2015-02-10
    • Released on: 2015-02-10
    • Format: Deckle Edge
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x 1.38" w x 6.00" l, .0 pounds
    • Binding: Hardcover
    • 464 pages

    Amazon.com Review

    An Amazon Best Book of the Month for February 2015: Yuval Noah Harari has some questions. Among the biggest: How did Homo sapiens (or Homo sapiens sapiens , if you’re feeling especially wise today) evolve from an unexceptional savannah-dwelling primate to become the dominant force on the planet, emerging as the lone survivor out of six distinct, competing hominid species? He also has some answers, and they’re not what you’d expect. Tackling evolutionary concepts from a historian’s perspective, Sapiens: A Brief History of Humankind, describes human development through a framework of three not-necessarily-orthodox “Revolutions”: the Cognitive, the Agricultural, and the Scientific. His ideas are interesting and often amusing: Why have humans managed to build astonishingly large populations when other primate groups top out at 150 individuals? Because our talent for gossip allows us to build networks in societies too large for personal relationships between everyone, and our universally accepted “imagined realities”--such as money, religion, and Limited Liability Corporations—keep us in line. Who cultivated whom, humans or wheat?. Wheat. Though the concepts are unusual and sometimes heavy (as is the book, literally) Harari’s deft prose and wry, subversive humor make quick work of material prone to academic tedium. He’s written a book of popular nonfiction (it was a bestseller overseas, no doubt in part because his conclusions draw controversy) landing somewhere in the middle of a Venn diagram of genetics, sociology, and history. Throughout, Harari returns frequently to another question: Does all this progress make us happier, our lives easier? The answer might disappoint you. --Jon Foro

    Review
    “[I]nteresting and provocative…It gives you a sense of perspective on how briefly we’ve been on this earth, how short things like agriculture and science have been around, and why it makes sense for us to not take them for granted.” (President Barack Obama)

    “I would recommend this book to anyone interested in a fun, engaging look at early human history…you’ll have a hard time putting it down.” (Bill Gates)

    “Thank God someone finally wrote [this] exact book.” (Sebastian Junger)

    “Sapiens tackles the biggest questions of history and of the modern world, and it is written in unforgettably vivid language.” (Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel, Collapse, and The World until Yesterday)

    “Sapiens takes readers on a sweeping tour of the history of our species…. Harari’s formidable intellect sheds light on the biggest breakthroughs in the human story…important reading for serious-minded, self-reflective sapiens.” (Washington Post)

    “Sapiens is learned, thought-provoking and crisply written…. Fascinating.” (Wall Street Journal)

    “In Sapiens, Harari delves deep into our history as a species to help us understand who we are and what made us this way. An engrossing read.” (Dan Ariely, New York Times Bestselling author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty)

    “Yuval Noah Harari’s celebrated Sapiens does for human evolution what Stephen Hawking’s A Brief History of Time did for physics.… He does a superb job of outlining our slow emergence and eventual domination of the planet.” (Forbes)

    “It is one of the best accounts by a Homo sapiens of the unlikely story of our violent, accomplished species.…It is one hell of a story. And it has seldom been told better…. Compulsively readable and impossibly learned.” (Michael Gerson, Washington Post)

    “This was the most surprising and thought-provoking book I read this year.” (Atlantic.com)

    “Yuval Noah Harari’s full-throated review of our species may have been blurbed by Jared Diamond, but Harari’s conclusions are at once balder and less tendentious than that of his famous colleague.” (New York magazine)

    “This title is one of the exceptional works of nonfiction that is both highly intellectual and compulsively readable… a fascinating, hearty read.” (Library Journal (starred review))

    “An encyclopedic approach from a well-versed scholar who is concise but eloquent, both skeptical and opinionated, and open enough to entertain competing points of view.…The great debates of history aired out with satisfying vigor.” (Kirkus Reviews (starred review))

    “Writing with wit and verve, Harari…attempts to explain how Homo sapiens came to be the dominant species on Earth as well as the sole representative of the human genus.… Provocative and entertaining.” (Publishers Weekly)

    “The most idea-packed work of non-fiction I’ve read in years.” (Dick Meyer, www.abcactionnews.com)

    “In this sweeping look at the history of humans, Harari offers readers the chance to reconsider, well, everything, from a look at why Homo sapiens endured to a compelling discussion of how society organizes itself through fictions.” (Booklist Best Books of the Year)

    “It’s not often that a book offers readers the possibility to reconsider, well, everything. But that’s what Harari does in this sweeping look at the history of humans.… Readers of every stripe should put this at the top of their reading lists. Thinking has never been so enjoyable.” (Booklist (starred review))

    “The sort of book that sweeps the cobwebs out of your brain…. Harari…is an intellectual acrobat whose logical leaps will have you gasping with admiration.” (John Carey, Sunday Times (London))

    “Harari’s account of how we conquered the Earth astonishes with its scope and imagination…. One of those rare books that lives up to the publisher’s blurb...brilliantly clear, witty and erudite.” (Ben Shepard, the Observer (London))

    “An absorbing, provocative history of civilization…packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised…you will simply have to read it.” (John Gray, Financial Times (London))

    “Full of…high-perspective, shocking and wondrous stories, as well as strange theories and startling insights.” (Bryan Appleyard, Sunday Times)

    “Not only is Harari eloquent and humane, he is often wonderfully, mordantly funny” (The Independent (London))

    “Engaging and informative…. Extremely interesting.” (Guardian (London))

    “Harari can write…really, really write, with wit, clarity, elegance, and a wonderful eye for metaphor.” (The Times (Ireland))

    From the Back Cover

    One hundred thousand years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism? And what will our world be like in the millennia to come?

    In Sapiens, Professor Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical—and sometimes devastating—breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology, and economics, and incorporating full-color illustrations throughout the text, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behavior from the legacy of our ancestors? And what, if anything, can we do to influence the course of the centuries to come?

    Bold, wide-ranging, and provocative, Sapiens integrates history and science to challenge everything we thought we knew about being human: our thoughts, our actions, our heritage...and our future.

    Most helpful customer reviews

    515 of 548 people found the following review helpful.
    The Broad Sweep Of Human History
    By John D. Cofield
    A standard history of the human race begins with Paleolithic proto-humans, traces the development of modern man or homo sapiens sapiens, then chronicles the beginnings and expansions of human civilization from agriculture to the present. Yuval Noah Harari's Sapiens follows that path, but with several intriguing twists. The result is a fascinating book which will challenge pre-conceptions and occasionally annoy or even anger the reader, but will always intrigue.

    Harari focusses on the three great revolutions of human history: Cognitive, Agricultural, and Scientific. He asks how "An Animal of No Significance" managed to become the dominant life form, and whether that animal's learning to produce his own food and then to further harness the natural world to his will through science were boons or setbacks, both for that animal and for the rest of the biosphere. In 20 brilliant chapters Harari asks his readers to consider not only what did happen, but what might have occurred had things turned out slightly differently (the roles of chance and accident are given a lot of attention.) He reveals the mutually agreed upon "stories" that helped shape human societies and questions their validity, not to disillusion but to challenge his readers. At times the tone is unavoidably cynical, but at others there's a real optimistic air (leavened by some cautions here and there). I found Harari's ideas fascinating, especially those in his final chapter "The End of Homo Sapiens" and in his brief but important "Afterword: The Animal That Became a God."

    Readers who are looking for detailed chronicles listing, for example, the Emperors of China, Kings and Queens of England, or Presidents of the United States should look elsewhere. But readers who want to be challenged and enlightened will find Sapiens a most enjoyable work. I'm a retired AP World History teacher, and while I was reading there were many moments which made me wish I was back in the classroom so I could share Harari's ideas with my high school students. That's high praise indeed, but Sapiens deserves it and much more.

    394 of 435 people found the following review helpful.
    Masterpiece! Our myths make us who we are
    By Gary
    This book is a masterpiece. I feel fortunate that I discovered it before most other people. I discovered it by reading an extremely negative review for this book in the Wall Street Journal written by a historian. (In his defense, he just didn't understand that this is not a history book, and he had no idea what Harari is getting at).

    This book never stops in challenging my understanding of our place in the universe. What we believe in determines what we want to want. Sapiens are distinguished by our ability to believe in fictions. The cognitive revolutions starts with the first set of hypothetical stories we allow ourselves to believe in whether they are true or not. The real importance is that the family, kin, friends, and community share those beliefs.

    Our fictions allow us to cooperate. They gives us the imaginary order that is necessary for societies to act together. Corporations are not people, they do not exist in reality. One can not point to a corporation. It's not the buildings, or the executives or any other physical entities that make the corporation, but it is our belief that makes them real. The author notes that the word for corporation comes from the Latin, corpus, the same as in the body (corpus) of Christ within the transubstantiation.

    Religion gives us comfort from the absurd and comforts us to accept death. Science (and its offshoot, technology) does the opposite. It gives us knowledge leading to life extension and makes our time alive more comfortable. The Gilgamesh Project of life extension is a major character is this book.

    The myths we create can never be logically consistent without contradictions. Perfect liberty will always conflict with perfect equality. Knowledge about the real world can never be 'universal, necessary, and certain', but we only get glimpses of reality by considering the 'particular, contingent, and probable'. Our myths give us comfort and subjective well being, but they are never without contradictions.

    The acceptance of our myths give us our commonality. He'll even say that because of the myths we choose to believe in they determine our progress. When cultures (imaginary orders) collectively know Truth, they have no reason to proceed. Biology enables us, cultures forbid us. The most important words necessary for progress are "I don't know, but I want to find out". He connects Imperialism with Capitalism leading to seeking knowledge (and developing science). Only those who do not believe they know everything need to search.

    If I were to have ever written a book (which fortunately for the reading public, I save all my writing only for book reviews!) this is the book I would have written. I believe this will be a classic in the future and am glad I discovered it. The author has written this book to make sure we do everything in our power to understand that the things we believe in will determine who we will be going forward. The myths we choose to believe in will determine what we become.

    6 of 6 people found the following review helpful.
    As someone who is very intrigued by the history of ...
    By Will Coddingtgon
    As someone who is very intrigued by the history of humans at the edge of evolution, I was so excited to begin this book. The first 50 pages fulfilled my expectations but after that Harari's opinions and the book's chronological meanderings began to confuse fact from fiction. Many segments could have been removed to improve cohesion and focus. I continued lackadaisically through 300 pages before putting it down. Overall Harari's yearning for the "idyllic" hunter-gatherer lifestyle overshadowed his potential ability to tell the incredible story of how we came to be.

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    Selasa, 10 Februari 2015

    [M227.Ebook] Download PDF Enneagram beyond the Basics, by Herb Pearce

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    Enneagram beyond the Basics, by Herb Pearce

    Enneagram advanced information about subtypes, subtype stacking, stress and secure types, sequences, lookalike types, avoidances of each type, growth and development for each type, relationship dynamics between the types, movie reviews regarding type, type songs, type success stories.

    • Sales Rank: #280321 in Books
    • Brand: Brand: CreateSpace Independent Publishing Platform
    • Published on: 2012-09-08
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.25" h x .51" w x 7.50" l, .86 pounds
    • Binding: Paperback
    • 224 pages
    Features
    • Used Book in Good Condition

    About the Author
    Herb Pearce, M.Ed. Counseling, is an Enneagram expert, having taught 2000 Enneagram workshops or trainings in the last 24 years. He is a psychotherapist who uses the Enneagram in his counseling/coaching practice for individuals, couples and families. He leads team building and staff development training for companies, organizations, churches, schools, colleges, conferences, spiritual and educational organizations and is the author of The Idiot's Guide to the Enneagram, Enneagram Basics, The Caregiver's Enneagram and Herb's Tips for Living: Wise Tips for Daily Living.

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    2 of 2 people found the following review helpful.
    A fine book for both beginners and the more advanced
    By Haf
    I am very fussy about enneagram books, having a huge library of them and have studied the enneagram for almost 40 years!

    This book has excellent sections on the strengths and weaknesses of each of the numbers, and much, much more.

    Very worthwhile!

    1 of 1 people found the following review helpful.
    Depth, Sensitivity, Insight.
    By dl
    This is a sensitive, nuanced, and astute guide to the Enneagram; it will offer new insights to even the most learned readers, and is clear and accessible even for the beginner. Herb Pearce goes beyond the outlines of the system to explore the depth and nuance of topics not usually explored: sub-types, family systems, the degree to which we embody all of the types, relationships between people of different types and sub-types. There is a wealth to learn from Herb Pearce's depth, intuition, and experience. Enthusiastically recommended!

    3 of 4 people found the following review helpful.
    Ennegram Beyond the Basics
    By Cathy Reuben
    I highly recommend this book for anyone who is interested in the Enneagram. The book achieves its promise of going beyond the basics, but does so in a manner that is still practical, accessible and user-friendly. It is the kind of book you can read and re-read, and always learn something new. It is interesting and fun to read, and contains helpful examples. Kudos and thanks to Herb Pearce for a highly useful treatise, one that I know I will use and enjoy for years to come.

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    Minggu, 01 Februari 2015

    [V824.Ebook] Download Excellence in Advertising (Chartered Institute of Marketing (Paperback)), by Leslie Butterfield

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    Excellence in Advertising (Chartered Institute of Marketing (Paperback)), by Leslie Butterfield

    While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.

    The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.

    The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.

    Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:

    Building successful brands
    Strategy development
    The analysis and interpretation of qualitative research
    Creative briefing
    Media strategy

    AND NEW IN THIS EDITION:

    Managing relationships
    Evaluating advertising
    Loyalty
    Shareholder value
    Total communication strategy

    Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.

    Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.

    • Sales Rank: #1703614 in Books
    • Brand: Brand: Routledge
    • Published on: 1999-10-14
    • Released on: 1999-09-24
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.21" h x .74" w x 6.14" l, 1.05 pounds
    • Binding: Paperback
    • 328 pages
    Features
    • Used Book in Good Condition

    About the Author
    Leslie Butterfield is CEO of the strategic brand consultancy Butterfield8, founder of agency Partners BDDH and a fellow of the IPA.

    Most helpful customer reviews

    0 of 0 people found the following review helpful.
    Four Stars
    By Amazon Customer
    This book is incredibly hard to read.

    1 of 5 people found the following review helpful.
    Superb collection of articles by current UK ad practitioners
    By David Guerrero
    AS the intro says, most people who write books on advertising are either out of the business or not exactly top of their craft.
    This book brings together leading names such as Steve Henry and Jim Kelly who share their thoughts on various industry trends.
    Jim Kelly's guide to surviving a pitch alone is worth the price.

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    [S301.Ebook] Download PDF River Life : The Natural and Cultural History of a Northern River, by John Bates

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    River Life : The Natural and Cultural History of a Northern River, by John Bates

    River Life: The Natural and Cultural History of a Northern River takes you on a guided exploration of the Manitowish River, a small river in northern Wisconsin. Packed with information, River Life examines current ecological studies, probes fur trader journals and archaeological surveys, and explores the author s personal observations to vividly describe the life of a northern river. By exploring the science, aesthetics, and poetry of rivers, River Life brings the essence of rivers into focus.

    • Sales Rank: #2496755 in Books
    • Published on: 2001-03-01
    • Original language: English
    • Number of items: 1
    • Dimensions: .79" h x 7.01" w x 10.03" l,
    • Binding: Paperback
    • 376 pages

    Review
    Of the many books that have been written about American rivers, most are quite forgettable, but occasionally one comes along that is outstanding . . . Now when the subject of outstanding river-books comes up, you can add another to the relatively shore list - River Life: The Natural and Cultural History of a Northern River. A fascinating exploration of the ecological, cultural, hydrological, and geomorphological processes of the Manitowish River in layperson s language, River Life aims to provide the basis for understanding not only the Manitowish but also the life of other northern rivers. Packed with information, River Life is written in a wonderfully conversational and lively style that makes it easy and fun to read . . . Bates uses his trip down the river as a framework for engrossing observations on the life of the Northwoods past, present, and future . . . Reading the book, which indeed flows like a river, is comparable to paddling down the Manitowish in Johns company, and what could be better than that? --Mike Svob, author of Paddling Northern Wisconsin; Paddling Southern Wisconsin; and Paddling Illinois

    River Life is a veritable textbook for those interested in the ecology and, in some cases, the politics of rivers in general, and the history of the Manitowish River in particular. This is not a quick read, and the story, like a river, meanders back and forth . . . Bates mixes history and biology with impressive aptitude. Each chapter, each page, is a story unto itself, and when you finally reach the end, you are left with an understanding of the broad sweep of time and distance through which the Manitowish River, and the land around it, has come. --Ted Gostomski, Executive Director North American Loon Fund

    An excellent resource for presenting example of natural history and ecology or for highlighting the biodiversity of northern temperate rivers . . . Bates leads the way with tantalizing stories. --Choice, Current Reviews for Academic Libraries

    About the Author
    John Bates is the author of seven books and a contributor to four others, all of which focus on the natural history of the Northwoods. He has worked as a naturalist in Wisconsins Northwoods for 19 years, leading an array of trips all designed to help people further understand the remarkable diversity and beauty of nature, and our place within it.

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    3 of 3 people found the following review helpful.
    A fascinating exploration of Wisconsin's Manitowish River
    By Midwest Book Review
    In River Life: The Natural And Cultural History Of A Northern River, naturalist and ecologist John Bates takes the reader on a fascinating and informative exploration of Wisconsin's Manitowish River. Packed with historical and environmental information, River Life carefully examines current ecological studies, draws upon fur trader journals and archaeological surveys, and is replete with Bate's own personal observations to vividly describe the "life" of this small northern Wisconsin river. River Life is enthusiastically recommended for students of natural history and river-based ecological systems, and would serve as an ideal template for similar historical and environmental accounts of other small to medium sized rivers throughout the United States.

    1 of 1 people found the following review helpful.
    An eye opener
    By B.Myers
    Bates' observations about the Manitowish are fascinating. The life cycle of the sturgeon and the impact on sturgeon of the dam at Turtle Flambeau Flowage (TFF) are real eye openers.

    I have paddled many rivers in the upper midwest, and have found the Manitowish below hwy 51 to the TFF to be one of the most beautiful river stretches I have ever been on. The book adds insight and history to this river that makes the paddle even more lovely.

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