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Mindless Eating: Why We Eat More Than We Think, by Brian Wansink
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This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.
- Sales Rank: #103260 in Books
- Published on: 2010-12-28
- Released on: 2010-12-28
- Original language: English
- Number of items: 1
- Dimensions: 7.51" h x .72" w x 4.18" l, .40 pounds
- Binding: Mass Market Paperback
- 304 pages
From Publishers Weekly
According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have to change what we eat as much as how, and that by making more mindful food-related decisions we can start to eat and live better. The author's approach isn't so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads. In their particulars, the research summaries are entertaining, like an experiment that measured how people ate when their plates were literally "bottomless," but the cumulative message and even the approach feels familiar and not especially fresh. Wansink examines popular diets like the South Beach and Atkins regimes, and offers a number of his own strategies to help focus on what you eat: at a dinner party, "try to be the last person to start eating." Whether readers take time to weigh their decisions and their fruits and vegetables remains to be seen. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Anyone who's tried to follow a strict eating regimen knows how futile it sometimes seems. Nutritional science and marketing professor Wansink explores some of the psychological aspects of overeating to explain why we in fact consume more than we believe we do. He advocates weight-loss diets that cut calories by cutting overall consumption, instead of draconian elimination of intake. Wansink finds the greatest value in retraining one's mind and its perceptions by devices such as making sure one's plate contains at least half vegetables or salad. He suggests that a dieter will automatically eat less in social situations by being the last to start eating and the first to finish. He assesses the dangers of food shopping in bulk-portion stores, where customers are virtually begged to overconsume. Wansink's dual approach emphasizing food knowledge and self-knowledge offers a sensible route to permanent weight loss. A useful appendix arranges different popular diets in tables along with their advantages and disadvantages. Mark Knoblauch
Copyright © American Library Association. All rights reserved
Review
“Brian Wansink’s discoveries might very well change your life.”—O: The Oprah Magazine
“A fascinating look at the hidden psychology of eating.”—Time
“Peppered with appealing humor, diet tips, and fascinating material.”—The New York Times
Most helpful customer reviews
3 of 3 people found the following review helpful.
Helps you to dive into and figure out why you do what you do
By Mdobber22
I bought it for my dad for his birthday and he loves the book and said it has helped tremendously. He is getting older and his exercise level has dramatically decreased. He mentioned hearing about this book and said that he was interested in it because he eats more than he ever and is getting more and more unhealthy as he ages. He said he is very grateful to have this book and it has helped him to get back on track.
3 of 3 people found the following review helpful.
An Incredible Book!
By Robert D. Herrick II
This is a fascinating book. The author goes through a ton of studies that are meant to determine how we as humans perceive food. You'd think that some of them are kind of stupid, but what turns out to be stupid is us as humans. I was amazed at how we fall for some pretty goofy tricks from marketing. Having said that, I also could see myself doing some of those stupid things, which is always a big ego boost.
I can't really vouch for how well the author's ideas will help you to lose weight, as I would probably recommend Mindful Eating by Susan Albers to work on that instead. However, I think that it's good at least to get some tips for tricking yourself into eating less than you think that you are. That in itself is worth the price of the book, assuming you weren't just fascinated by the studies, as I was.
3 of 3 people found the following review helpful.
An interesting review not of diet, in particular, ...
By dahowa
An interesting review not of diet, in particular, but of eating habits. Very educational in that it points out habits we all have and helps us spot them, for instance how much of a difference it makes to keep snacks at a distance and how using a smaller plate really works to help us cut calories. Very interesting and describes numerous scientific experiments to prove the theses. Bogs down a bit in the end, so 4 stars instead of 5.
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